Form compared to Function: AOK Health Insurance's Custom Appointments(click the picture to enhance!)We've highlighted some truly creative promotional calendar designs before (see the following, here, as well as here for some examples), and we are kicking off the New Year with one more from AOK Health Insurance. For this marketing AOK wanted a great attention-grabbing, Silicone bags high-quality calendar to market their on-line non-smoking program. In this instance they were a lot more concerned with type than purpose, and wished to influence view leaders along with decision producers in their goal group with something modern and visually-pleasing.The particular custom calendar design that they came up focused on a simple information: One year without cigarettes, and your lungs can easily breathe again. The high-gloss web pages feature a jumble regarding calendar days making up a lung shape, and each page also functions laser-etched filigree patterns which make the next thirty day period partially noticeable. As you flip the page and get much deeper into the calendar year, the numbers begin to whiten in color and ultimately almost lose color entirely * a bold and unique approach to show that stop smoking leads to gradually healthier bronchi with each moving past month.Several of you might be thinking what the point of this calendar is : after all, tradeshow giveaways your dramatic impact limits the calendar's functionality. While I normally criticize promotional products that lose function for form, I think I'll allowed this to one glide. corporate social responsibility After all, executive gifts the primary goal is always to send a communication about the benefits of quitting smoking with time, so a new calendar is definitely an appropriate billboard. If I was looking for a number of motivation I think I'd suspend it on my wall even though I can't truly use it being a calendar.Any idea what - is it okay for you to sacrifice perform for type in this case?
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